I created this AirBnB proposal in respond of D&AD Young Blood Award in 2015. The brief was to build a market campaign that reflects AirBnB brand values. My focus here was to build a strong AirBnB community through a physical site and experience to take online brand off-line and build the campaign story around the newly physical community of AirBnB. Where hosts and guests will have a new platform to meet and share experiences within their cities. Even this project didn’t receive any award but a year after, in November 2016, AirBnb launched ‘Experience’ where guests can book to experience (physical) different activities across 1,000 destinations.